By: Vedant Sharma | Updated on: January 09, 2026
A well-written terms of service agreement can set the rules and guidelines for your users, prohibit or restrict certain behaviors and activities, limit your liabilities, and establish your property rights.
A terms of service sets all user rules, restrictions, and prohibited behaviors, and outlines your company’s liability limitations, property rights, and dispute resolutions.
You’ve probably seen some alternative titles for a terms of service agreement, like: Terms of Use, Terms and Conditions, ToS Agreement, General Terms, Terms. Despite the different names, these agreements are all the same.
No matter what you choose to call it, a generic terms of service policy can help protect your business from users who might break the law or cause harm to your website, app, or other users.
While a ToS agreement is not required by law, you need to post one on your website or app to help: Set your users’ expectations, Protect your business from legal liabilities, Maintain rights over your intellectual property, Minimizes Disputes, Establish trust and transparency with your users.
You should put an introduction clause at the start of your terms of service outlining who and what the agreement applies to. You can use this clause to introduce your company, define terms you’ll use throughout the rest of the document, and tell users how they can express consent to the agreement.
Your terms of service agreement acts as the rules your users must follow when accessing your services, so you should list all of those prohibited behaviors and activities in a clause.
This is where you can ban things like: Breaking the law, Violent, crude, or obscene content, Spreading false or misleading information, Stalking or harassing other users, Violating copyright laws, Tampering or hacking into your website, Spamming your service or other users, Scamming your service or other users.
The termination clause in your terms of service should outline what process you take when and if a user violates your guidelines, including banning the perpetrator or suspending and removing their account. We recommend keeping this clause broad so you have more leeway for managing unnecessary and rule-breaking accounts.
If you own a business, you probably have intellectual property that you want to protect. Put a clause in your terms of service that lists all property your business trademarks or other relevant copyright examples, like: Designs, Videos, Images, Names, Logos, Patents. Then inform your users about any restrictions that apply to outside parties who want to use those materials.
Your product and promotional information clause can help prevent your company from being held liable for any inconsistencies or discrepancies posted on your app or website. For example, you can inform your users that product descriptions, information, and pricing online may not always be up to date and are subject to change without notice. You can also stipulate within this clause that your company reserves the right to end or refuse promotions, including discount codes, at any time.
Your terms of service is a great place for you to tell your users about your payment policies. Try to be as thorough as possible and inform your users about: The methods of payments you accept, What happens if they miss a payment, The types of currency you take. Payments for services on www.consuladvisor.com are processed via Razorpay, in compliance with applicable Indian laws, including the Payment and Settlement Systems Act, 2007, and Reserve Bank of India guidelines.
If your website or app allows users to contribute content, you should include a clause within your terms of service so people know what they’re allowed to post and who has the rights to it.
If anything ever happens on your website or app, including a liability disclaimer in your terms of service may help remove some responsibilities from your business. It’s essentially a statement from your business denying responsibility for any damages your users might suffer from accessing your services. It may also tell users what they cannot sue you for.
You should link to other policies and legal agreements you want your users to access within your terms of service, including your privacy policy.
If you link to any external sources on your website or app, you can use a third-party links clause to express that your company is not liable for the content that might appear on those pages.
A terms of service agreement is supposed to be a flexible document that adapts with your business. You should establish a process for how you will update your users about any changes you make to your policy. Many companies include the last updated date near the header of their terms of service, and you should too.
A governing law or dispute resolution clause lets users know how your service plans to handle conflicts or controversies relating to your terms of service. The three most common ways you might handle disputes are: In court, Binding arbitration, Informal negotiations. All disputes arising out of or in connection with these Terms shall be governed by and construed in accordance with the laws of India, and the parties agree to submit to the exclusive jurisdiction of the courts in Mathura, India.
You should also include links to other relevant customer service policies in this clause if your business primarily sells goods that you ship to users. For example, if your business uses any of the following policies, link to them in your ToS: Privacy Policy, Refund Policy, etc.
It’s in your best interest to include accurate contact information at the end of your terms of service agreement so your users know how to reach you if they have questions, comments, or concerns.
Vedant Sharma
Owner and Operator, ConsulAdvisor
www.consuladvisor.com
Email: info@consuladvisor.com